I noticed that Coke has very recently launched a redesign of its cans. It’s a much simple 2-color, slightly retro-looking version. The red is a bit less intense, I think, and the sweat water-beads are missing. Can’t find anything about it online, except to say that the new design was originally launched in Japan.

I wrote about a trend idea I had about throwbacks to 50′s-80′s package design of food products a couple of years ago. I wonder if other major brands will follow suit?